Valentine's Concours Carnauba Wax - A Star is Born
An exclusive new car wax, developed
originally by an enthusiast for use on his own vehicles, is now
available at
www.valentineswax.com
Frustrated that even the most
costly automotive waxes had shortcomings, businessman, Patrick
Baird, decided to have his own wax made to order. He approached
the managing director of Britain’s leading speciality wax
blender, Dr Stephen Case-Green, who agreed to take on the
project. The British Wax Refining Company began operations in
1914. Dr Case-Green is the grandson of the founder.
So good were the results that
Patrick Baird decided to make the product available to other
people who care about their cars.
Baird says he needed people with
more than mere technical expertise. “Traditional skills and vast
experience are essential in producing hand-blended waxes. Also,
I wanted to work with people who have an unswerving commitment
to producing exceptional quality.”
During the two year development
phase a large number of blends were tested. “I got to polish an
awful lot of cars, Baird says ruefully.
In fact, much of the initial
testing was done on Ferrari paint sample panels. Unlike complete
vehicles, the small aluminium panels could be placed under a
leading university’s high powered microscopes to assess results.
Valentine’s Concours Carnauba
uses a very high concentration of Premium Number 1 Grade Yellow
Carnauba wax. Harvested from the leaves of the South American
carnauba palm, this is the toughest wax in the world – harder
than concrete in its natural state. Carnauba is a safe, natural
product. Traces of the wax are used in cosmetics, medicines and
confectionary.
A feature of
Valentine’s Concours Carnauba is that the wax is extremely
easy to apply and polish off. It produces an astonishingly deep
'wet look' finish which is tough and long-lasting, helping to
protect paintwork from grime, traffic film, ultra violet light
and pollution.
The wax is supplied in a
sophisticated black presentation box which contains a 250gm jar
of Valentine’s Concours Carnauba, an applicator pad, detailing
brush and two high quality microfibre polishing towels.
Patrick Baird believes
Valentine’s Concours Carnauba is the finest car wax in the
world. Ambitious claim? Perhaps. But a growing band of
enthusiasts and professional detailers who have tested the
product agree. So confident is he about its qualities, he
provides a no quibble guarantee for the product.
“If you’re not entirely happy
with our wax, return it and I’ll give you your money back.”
Valentine’s Concours Carnauba
is available at
www.valentineswax.com
ENDS
Further
information:
Patrick Baird,
founder and Managing Director, Valentine & Co Ltd
Tel 0792
018 5741
pb@valentineswax.com
Product
information
Tel
028 4272 9694
www.valentineswax.com
service@valentineswax.com
To
download high resolution photographs
www.valentineswax.com/newsroom
